Upsales is not a normal company. It's not supposed to be.

We compete against companies 100 times our size — Salesforce, HubSpot, Microsoft. We'll never out-hire them or outspend them. So we have to out-think them, out-care them, and out-run them. That reality shapes everything about how we work and everyone we hire.

We're a small team that punches way above its weight. That's because we're obsessed with our customers, allergic to bureaucracy, and genuinely excited by hard problems. If that sounds exhausting, this probably isn't the right place. If it sounds like exactly what you've been looking for — keep reading.

How We Talk to Each Other

The most valuable feedback is the feedback most companies never give. At Upsales it's the opposite — withholding feedback that could help a colleague is a failure of integrity.

The rule is simple: only say about someone what you'll say to their face.

All feedback follows four principles. When giving: aim to help, not to vent — and be specific, not vague. When receiving: listen before you defend, and take it seriously even if you ultimately choose not to act on it.

Feedback flows in every direction. Junior people give feedback to senior leaders. Leaders actively ask "what could I do better?" and meet tough answers with gratitude, not defensiveness. When you make a mistake, share it openly — we call it sunshining. It signals that we value learning over looking good.

What We Expect

95th percentile is the bar. It's not about hours — it's about the standard of work you produce.

Every quarter, the leadership team reviews every person in the organization and asks three questions: Would I fight to keep this person if they quit tomorrow? What would it look like if I had ten of them? And — knowing everything I know today — would I enthusiastically rehire them?

If the answer isn't yes, we have a straight conversation. Sometimes it's about specific improvements. Sometimes it's about fit. We don't let people linger in roles where they're not thriving — that's bad for them and bad for us.

This isn't about being harsh. It's about building a team where you can trust everyone around you to deliver, where you're constantly getting better — and where you never have to carry anyone else's weight.

How You Grow Here

We don't care how long you've been here, what's on your CV, or where you went to school. We care about what you deliver. Here. Now.

Ten months in and outperforming someone with ten years? We notice. Coming from a company no one's heard of but delivering world-class work? That's what counts. Real meritocracy is uncomfortable — and it's the only fair system.

We pay 90th percentile salaries and offer the most generous training budget in the industry. But growth here doesn't come from a development program. It comes from being surrounded by people who raise the bar every day, owning real things from day one, and a pace that forces you to learn faster than anywhere else. Most people who thrive here look back after a year and can't believe how much better they've gotten.

Is This for You?

People who thrive here read this and think: "Finally." They want colleagues who push them. They take ownership without being asked. They're humble enough to receive tough feedback and care enough to give it. They work hard because they're building something that matters to them.

People who don't thrive here read this and think it sounds "intense" or "too much." They want clear boundaries, a steady pace, and a manager who tells them exactly what to do. There's absolutely nothing wrong with that — this just isn't the place for it.

If this excites you — if you see the chance to grow faster, learn more, and be part of something extraordinary alongside people who are the best at what they do — this is the best place you'll ever work.

Pure Signal. Zero Noise.